Our Story

Secret Recipe has become almost synonymous with the best cake. It serves Cakes and fusion foods in a casual dining environment. This leading and largest lifestyle café chain started in Malaysia in 1997. More than 380 outlets in Malaysia, Singapore, Indonesia, Thailand, Vietnam, Maldives, China, Brunei, Myanmar, and Bangladesh. Secret Recipe practices the highest level of food safety and hygiene.
Secret Recipe started its journey in Bangladesh on the 11th of October, 2017. Fair Group, the sole franchisee, has brought the chain to Bangladesh under its SBU ‘Pepperoni Limited’. It has multiplied, winning the heart of food lovers, and currently operates more than 14 outlets in Bangladesh.

Premium Dining Experience at an affordable price like no other.

Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, compromising a loyal base of food and cake lovers.

The Best Cafe in Bangladesh!

Secret Recipe has won the ‘Best Cafe Retail Category’ Award in 2021 by Bangladesh Brand Forum. Therefore, Secret Recipe is acknowledged by many as the best cafe & restaurant in the capital Dhaka, Bangladesh.