Founded in 1997, Secret Recipe has made its mark to become renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing cakes and café chain in Asia with over 440 café outlets to date.

Secret Recipe Cakes & Café’s concept can be found in prime urban locations and shopping malls in major cities in countries including Malaysia, Singapore, Cambodia, Indonesia, Thailand, China, Brunei, and Maldives.

Recently, Secret Recipe has started its journey in Bangladesh with a soft launch on 11th of October, 2017. Fair Group, as the sole franchisee, has brought the chain in Bangladesh under its SBU ‘Pepperoni Limited’.



Secret Recipe Cakes & Café offers a friendly and personalised full-service dining experience for customers and incorporates a modern contemporary and vibrant interior concept with comfort ambience, and great food. It provides a great respite for customers to enjoy good food and quality time with friends, family or associates, after a long day at work.

brand VALUE

“Ultimate Dining Experience Like No Other.
Our Modern Lifestyle Regional cafe”

Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, comprising of a loyal base of food and cake lovers.